How to Get the Best Deal on a New Car

5 Simple Ways to Get the Best Deal on a New Car

Posted by: Kerlin Motor Company
Location: Silver Lake, Indiana
Estimated Read Time: 4 minutes

You Want the Best Deal. We Want to Help You Get It.

Buying a new car is one of the biggest purchases you’ll make—and nobody wants to feel like they left money on the table. At Kerlin Motor Company, we believe in honest pricing and helping every customer unlock the maximum value available to them.

Here are 5 simple but powerful ways to make sure you’re getting the absolute best deal on your next new Ford—without the pressure or the games.

1. Let Us Help You Find ALL the Incentives

Most people only know about the public rebates shown in ads—but there’s often much more available behind the scenes. When you work with our team, we’ll check:

Factory rebates
Private offers
Loyalty bonuses
VIN-specific programs
Special ZIP code offers
Dealer-specific incentives Ford makes available to us directly

These can add up to thousands of dollars in additional savings that aren’t always listed online.

We dig deeper, and we don’t expect you to know the programs—that’s our job.

2. Tell Us How You Plan to Pay—It Matters

Whether you’re financing, paying cash, or leasing, we truly don’t care where the money comes from—but it does affect the deal structure.

Here’s why:

Certain rebates are tied to Ford Motor Credit (FMCC) financing or leasing
Some cash buyers qualify for additional discounts when opting out of special APR offers
Lease programs may include rebate stacks or tax advantages not available to buyers

The more we know up front, the better we can tailor your deal to lower your total out-of-pocket or financed amount.

3. Ask About Eligibility-Based Offers

You might qualify for discounts you didn’t even know existed. Let us know:

Are you active or retired military?
Are you a first responder or medical professional?
Do you currently own or lease a Ford or competitor brand?
Who is your auto insurance carrier?

All of these can trigger targeted bonus cash or conquest incentives you won’t see on generic pricing ads.

These are time-sensitive and VIN-specific, so it’s worth letting us check every angle before you sign.

4. Be Honest About Your Goals

If your goal is the lowest monthly payment, we’ll structure your deal one way.

If your goal is the lowest total price, we’ll structure it another.

There’s no right or wrong answer—but knowing what matters most to you helps us craft the best deal for your financial goals, not just ours.

5. Use a Dealership That Works FOR You—Not Against You

We’re not here to “make the most” on every deal. We’re here to make sure you drive away happy—and come back when it’s time for your next vehicle.

That means:

No forced add-ons
No surprise fees
No pressure
Just clear communication, full transparency, and maximizing every dollar you’re eligible for

Final Thoughts: You Don’t Have to Know Everything—You Just Need a Dealer Who Does

At Kerlin Motor Company, we’ll run the programs, check the offers, and build a deal that works for you—not us. We’ve been doing it that way for 98 years.

Call us today at 260-352-2162
Or stop by 9944 S ST RD 15, Silver Lake, Indiana 46982
Shop online and start your deal at kerlinmotors.com

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Although every reasonable effort has been made to ensure the accuracy of the information contained on this site, absolute accuracy cannot be guaranteed. This site, and all information and materials appearing on it, are presented to the user "as is" without warranty of any kind, either express or implied. All vehicles are subject to prior sale. Price does not include applicable tax, title, and license charges. ‡Vehicles shown at different locations are not currently in our inventory (Not in Stock) but can be made available to you at our location within a reasonable date from the time of your request, not to exceed one week.

While we make every effort to ensure the data listed here is correct, there may be instances where some of the factory rebates, incentives, options or vehicle features may be listed incorrectly as we get data from multiple data sources. PLEASE MAKE SURE to confirm the details of this vehicle (such as what factory rebates you may or may not qualify for) with the dealer to ensure its accuracy. Dealer cannot be held liable for data that is listed incorrectly.

Although every reasonable effort has been made to ensure the accuracy of the information contained on this site, absolute accuracy cannot be guaranteed. This site, and all information and materials appearing on it, are presented to the user "as is" without warranty of any kind, either express or implied. All vehicles are subject to prior sale. Price does not include applicable tax, title, license, and $199 documentation fees. ‡Vehicles shown at different locations are not currently in our inventory (Not in Stock) but can be made available to you at our location within a reasonable date from the time of your request, not to exceed one week.

Kerlin Motor Company, Inc.