What Does MAP Pricing Mean?

Understanding advertised pricing on Shelby, Hennessey, Roush and other performance vehicles.

If you've been shopping for a Shelby, Hennessey, Roush, or other specialty performance vehicle, you may notice that dealers often advertise similar vehicles at the same price.

There's a reason for that. Many performance manufacturers use MAP, or Minimum Advertised Price, policies. That means the manufacturer establishes the lowest price an authorized dealer can publicly advertise.

Why Does MAP Pricing Exist?

Benefits for Customers

MAP pricing helps protect the value and positioning of limited-production performance vehicles. It creates a more consistent shopping experience between authorized dealers and helps prevent specialty vehicles from becoming part of a race-to-the-bottom pricing environment.

Benefits for Dealers

Authorized performance dealers make a significant investment in inventory, training, brand representation, customer support and the overall ownership experience. MAP policies help protect that investment while allowing dealers to properly support these specialized vehicles and the customers who purchase them.

Here's the Important Part

MAP controls what we can advertise.

It doesn't necessarily control the deal we can make.

Just because you see a Shelby, Hennessey or Roush vehicle listed at a certain price doesn't mean you shouldn't contact us and have a conversation.

If there's a Kerlin Performance vehicle you're interested in, let us know. We'll review the vehicle, your trade if applicable, available financing options and the overall deal to see what we can put together for you.

Interested in a Kerlin Performance Vehicle?

Don't let the advertised price stop the conversation.

Call 260-352-2162 Text 833-690-2162
Shop Kerlin Performance Inventory

Minimum Advertised Price policies and dealer selling-price requirements vary by manufacturer and program. Contact Kerlin Motor Company for current vehicle pricing, availability and applicable terms.

Although every reasonable effort has been made to ensure the accuracy of the information contained on this site, absolute accuracy cannot be guaranteed. This site, and all information and materials appearing on it, are presented to the user "as is" without warranty of any kind, either express or implied. All vehicles are subject to prior sale. Price does not include applicable tax, title, and license charges. ‡Vehicles shown at different locations are not currently in our inventory (Not in Stock) but can be made available to you at our location within a reasonable date from the time of your request, not to exceed one week.

While we make every effort to ensure the data listed here is correct, there may be instances where some of the factory rebates, incentives, options or vehicle features may be listed incorrectly as we get data from multiple data sources. PLEASE MAKE SURE to confirm the details of this vehicle (such as what factory rebates you may or may not qualify for) with the dealer to ensure its accuracy. Dealer cannot be held liable for data that is listed incorrectly.

Although every reasonable effort has been made to ensure the accuracy of the information contained on this site, absolute accuracy cannot be guaranteed. This site, and all information and materials appearing on it, are presented to the user "as is" without warranty of any kind, either express or implied. All vehicles are subject to prior sale. Price does not include applicable tax, title, license, and $199 documentation fees. ‡Vehicles shown at different locations are not currently in our inventory (Not in Stock) but can be made available to you at our location within a reasonable date from the time of your request, not to exceed one week.

Kerlin Motor Company, Inc.