Why online reviews matter

Why Google Reviews Matter to a Small Dealership Like Kerlin Motor Company

In today’s market, reputation isn’t just built on Main Street, it’s built on Google. For a small, legacy-driven dealership like ours, our online reputation matters just as much, if not more, than word-of-mouth in the community. In many ways, it extends the trust we’ve worked hard to earn over the years.

Our team shows up every day committed to doing what's right—even when no one is looking. Taking care of our customers is not a slogan; it’s how we operate. When we consistently do the right thing, the business takes care of itself.

The Power Behind a Single Review

When someone takes a few minutes to share their experience on Google, it’s more than just a star rating. It’s feedback, insight, and credibility for the next shopper trying to decide who to trust. A thoughtful review can do more for our reputation than a full week of advertising. And the best part is that it's real people telling real stories—no scripts, no spin.

We Aim for 5 Stars, But Honesty Comes First

We'd love to earn a five-star review every time. Any business would. But honesty matters more. If you feel we’ve earned five stars, we’re grateful when you share that publicly. If you feel we fell short, we ask that you reach out before posting. Not to avoid criticism, but because we want a fair chance to make things right. When something doesn’t go as planned, addressing it head-on strengthens the relationship far more than ignoring it.

A Small Store With a Big Commitment

Being a small dealership means every review counts. Every comment matters. Every interaction is an opportunity to reinforce our core values: doing what’s right, taking care of people, and building a business that stands the test of time.

Your review doesn’t just help us—it helps future customers, our team, and the long-term reputation of Kerlin Motor Company. We appreciate every person who takes the time to share their experience, and we work hard every day to earn that trust.

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